The Story of Instagram
Instagram, which was launched in 2010, is a Social Media platform created by co-founders Kevin Systrom and Mike Krieger. It quickly grew to over a billion users before being acquired by Facebook (Meta) in 2012. Through Meta's ownership, Instagram focuses on sharing photos and short-form videos.
Users can upload, edit, and share posts using filters, hashtags, location tags, and captions. Content can be shared publicly or privately with approved followers, and users can explore posts through search, tags, and trending content. It includes features like Stories (temporary posts lasting 24 hours), messaging, and multi-photo/video posts. It is available on multiple platforms including mobile apps and web browsers. It has faced criticism related to mental health effects, content moderation, and user safety concerns.
Advice from Instagram Co-founder Kevin Systrom
Instagram Over The Ages
Instagram front page from 2010:
Instagram front page from 2026:
